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Preferred name: Emma Joelle Johnson
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Ethereum address / ENS name: emmajoelle.eth
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Country of residence: Canada
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NFT profiles:
SuperRare
Rare Protocol
Role: Builder, Creator, and Collector
- I work on the Growth Team of SuperRare Labs, the company behind both SuperRare and Rare Protocol, helping to position both as key players in revolutionizing the economics of human creativity. Specifically, I support strategic communications, project management, partnerships, events, and public relations.
Relevant experience:
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In addition to my role at SuperRare Labs, I sit on the Board of Directors of a grassroots nonprofit in Liberia called Universal Outreach and contribute to SheFi as a City Chapter Lead, a project offering education and community to women in web3.
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Previously, I worked at Wachsman, a web3 PR and strategic consulting firm, with clients such as Cronos, Venly, and Improbable. This role offered the opportunity to gain a deep and broad understanding of the web3 ecosystem - from NFTs, to infrastructure, to layer-1s, to marketplaces, to metaverse projects and many in between.
What do you believe are the DAO’s most pressing priorities, and how would you contribute to them if elected?
RareDAO is the backbone of our community; the arteries, if you will, pumping blood to the different layers of our ecosystem. In order for RareDAO to continue to successfully foster a decentralized, creator-first ecosystem and lead the way in shaping the future of the creator economy, I believe there are two pressing priorities that need to remain a central focus over the next year:
- Acceleration of existing projects – RareDAO has a major competitive advantage with two successful projects already underway - SuperRare and Rare Protocol. Together, the two provide a vast, yet intrinsically aligned, community for the DAO. In close partnership with the SuperRare Labs team, RareDAO has the opportunity to help steward the success of these projects by ensuring close, continued oversight of their product development and growth initiatives to maintain strategic alignment.
- Ecosystem growth – Through the grants committee, strategic partnerships, user onboarding, and representation at key industry events, RareDAO has an opportunity to attract the best and brightest minds from web3 to contribute to our ecosystem.
If elected, I will work together with SuperRare Labs to support RareDAO in pushing forward both the areas as outlined above with the following:
- Acceleration of existing projects – As a SuperRare Labs employee, I am well positioned to help bridge the gap between RareDAO and SuperRare Labs. I believe that SuperRare and Rare Protocol will benefit from a closer proximity to the DAO’s priorities and processes, and RareDAO will be able to better leverage the work being done under the umbrella of SuperRare Labs. This can entail weekly meetings at SuperRare Labs to ensure that our efforts ladder up to the DAO’s initiatives, as well as reporting insights into the efforts of SuperRare Labs back to the DAO.
- Ecosystem growth – Through my work at SuperRare Labs and my personal commitment to additional web3 projects and attendance of in-person events, I will work to evangelize the position of RareDAO to:
- Attract product and brand partnerships
- Bring builders into the ecosystem
- Onboard more users to the existing suite of apps in the ecosystem
- Incentivize grant applications
- Streamline collaboration between SuperRare Labs and RareDAO
With a deep passion for the power of the web3 creator economy, I am committed to the success of RareDAO, SuperRare, and Rare Protocol. While each project itself is a powerhouse, I believe the three entities working in close concert will offer the strongest foundation for continued long-term growth and success.