Space name / team name: Emergeast
Name of primary contact: Alia Kawar
Names of additional Space admins: Nikki Meftah, Dara Meftah, Dima Abdul Kader
SuperRare username(s) of everyone who will be a Space admin: aliakawar
Short bio of you and/or your team:
Founded in 2014, Emergeast is a leading online gallery in the Middle East that champions emerging and mid-career artists from the MENA region. A large part of our roster of artists are digital natives whom we aim to guide into the NFT space and we believe that SuperRare Spaces is the optimal platform to do so. As a creator on the platform we aim to list a curated selection of artwork, as well as host various projects, auctions and exhibitions from the following artists that are shaping the Middle Eastern art scene & who have already agreed for us to represent them.
Website & Social Media Links:
Website: https://emergeast.com/
Instagram: Login âą Instagram
Twitter: https://twitter.com/EMERGEAST
Facebook: Redirecting...
LinkedIn: https://www.linkedin.com/company/emergeast/
TikTok: https://vm.tiktok.com/ZSe1BQ6aB/
Youtube: Emergeast Ltd - YouTube
Summary/manifesto of your Space. What is the unique value prop / elevator pitch? What type of art will you focus on? How will your Space stand out among the crowd?
We believe storytelling is at the core of everything - whether that be physical art or NFTs - at the end of the day, we collect art because we connect to it. Our space is unique because not only do we place those stories that champion the artists at the forefront but we are also equally invested in the artist as we are the collector. We believe that the art ecosystem cannot function without this balanced co-existence and exchange between the two. As an established online gallery pooling the Middle Eastâs emerging creatives, we aim to present a highly curated selection of NFTs from the regionâs most promising digital artists. We aim to bridge the gap by educating new and existing collectors and taking full advantage of the revolutionary opportunities of our time.
The type of art we will focus on is any that revolves around powerful narratives, cultural influences, socio political views and personal identities. Art that pushes boundaries of preconceived notions and ideas and utilises the full potential of technology.
Describe you/your teamâs experience curating and promoting artwork:
Since Emergeastâs inception 7 years ago, we have grown to house 75 emerging and mid-career artists whom weâve been continuously promoting, collaborating with and curating their work through exhibitions and auctions. We organized 4 auctions on the ground in Dubai focusing on young collectors as well as having hosted an online auction in collaboration with Art Net in 2017 called âNew Voices In Middle Eastern Artâ. We organized and curated over 5 exhibitions including two online ones on our website. Weâve collaborated with established institutions like the Aga Khan Museum to launch our joint Damascus room celebrating emerging artistsâ work and a selected number of our artists have been acquired by the Oriental Museum of Durham University. In the past year we have also expanded into African Art with an ongoing process of onboarding new African artists to our roster.
Weâre currently working on organizing our first NFT exhibition, called META MENA on KnownOrigin with 10 promising digital artists. Itâs set to launch on November 7th.
Describe you/your teamâs experience organizing exhibitions, making art sales, running auctions, networking with collectors, etc.
- Online, offline exhibitions
- Sept 2015 âLikeâ Group exhibition in London
- April 2017 âCurrentsâ Group exhibition in W Hotel, Doha, Qatar
- May 2021 âUnveiling Realitiesâ, Online solo exhibition, Elham Etemadi
- March 2021 âEcstatic Natureâ, Online solo exhibition, Tarik Chebli
- Nov 2021 âMETA MENAâ, NFT group exhibition
- Partnerships
- Auctions:
- 2015 1st Young Collectors Auction in Dubai
- 2017 4th Young Collectors Auction in Dubai
- Aug 2018 Online Auction in collaboration with ArtNet âNew Voices in Middle Eastern Artâ
- Fundraisers:
- May 2020 Raising $15,700 for Yemen & $5,050 for Beirut
- May 2021 Raising $33,000 for PCRF in Palestine
- Networking with collectors
- Existing solid collectors base of young urban professionals (majority in their 20s-40s)
- Emergeast Members Club (those that have been loyal to Emergeast since inception, acquired 3+ artworks, receive special rates)
Are there new artists youâd like to bring into the Space in the first six months? What is your relationship to them?
- With a large and growing roster of artists, we aim to guide and encourage them into the NFT space. Some of the new artists we are currently working with on NFTs are:
- Mays Al Moosawi, Parham Ghalamdar, Jalal Sepehr, Shadi Ghadirian, Babak Kazemi, Adra Kandil, Beya Khalifa
- We have close relationships with our artists whom we talk to on a weekly basis. We currently represent these artists on Emergeast
Are there any artists already in the CryptoArt space that you are planning to work with for this Space? Have they committed to participating yet?
- Leading & investable NFT artists: Muhcine Ennou, Ali Sabet, Nic Courdy, Farbod Mehr, Keyvan Shovir, Sasan Nasernia, Amelia Hadouchi
Please provide any additional details you can about how you plan to operate this Space; e.g. cadence of exhibitions, auction strategy, number of artworks, other ideas for promoting your art and artists, etc.
- Relevant and exciting themed exhibitions focusing on new artists and existing NFT artists. Will be hosted on an ongoing basis.
- Auctions with mostly 1/1 artwork - can be single work auctions or group ones.
- To begin with, a selection of around 10-15 curated artworks
- Use of our multiple social media platforms and email/sms marketing campaigns to promote artists and projects.
- We know the power of cultivating conversation and aim to host weekly/ monthly talks on Twitter Spaces, host Zoom conversations and Instagram lives.
How do you plan to structure commission rates for the artists who release in your Space?
We have an agreed contract between us and the artist that will state the commissioned rates including the set rate to SuperRare - with the main intention of encouraging and rewarding the artist, what this ecosystem was built for.
To you, what is the importance of NFTs as a medium/technology? Where do you see the NFT and CryptoArt space in five years?
We believe NFTs are redefining the creative economy, and redefining it for good. Blockchain technology and NFTs have allowed for artists to express themselves and their creativity more freely. With the right marketing/building of a community, artists can instantly receive support and rewards that then gives the space to expand their creativity. This newfound mode of transaction, provenance, peer-to-peer exchange, transparency, ownership, permanency and artist to collector exchange is helping prioritize our values: one of which is placing the community at the forefront.
In 5 years, the NFT and CryptoArt space will be embedded into the mainstream world of collecting and ownership . If someone doesnât see it now, in 5 years there will be an NFT for everyone.
If your Space were a cocktail or a dish, what would it be and why?
Our space would be a Mansaf, which is a Middle Eastern dish with rice, lamb and yoghurt that is traditionally eaten by hand by a group of people standing around the dish together. This idea of connectivity and unity is how we see our space and the larger NFT community. Weâre using technology to overcome barriers of time and space to converse and connect through art, one of the most beautiful forms of expression. This dish, similar to the NFTs that we will be curating in our space, is what will connect people of different backgrounds or interests together with the common belief in the power and trust in NFTs, technology and art.
Anything else youâd like the community to consider?
We alway want to give back to the community. With any activation we will have a component to offset our carbon footprint or give back to a charity organization supporting a worthy cause.