Author: SuperRare Labs
Summary
We propose an Ethereum Layer 2 blockchain specifically designed for the onchain art market. By lowering costs and removing barriers for creators, collectors, and builders, we can scale the onchain art economy to reach billions of people. And importantly, by establishing a network where value flows directly to the community, we can foster a more equitable and sustainable art market for the future.
Introduction
Since launching the first version of SuperRare in 2018, SR Labs has remained laser-focused on a single goal: to build a better, more transparent, and more connected art market onchain.
The first step was to bootstrap an early digital art market with SuperRare. The second step was the launch of RareDAO and $RARE in 2021, from which point governance of the protocol, and protocol fees, were handed over to the community.
The next step is to scale this niche market to millions, then billions of users. We must lower barriers for creators, collectors, and tastemakers, making digital collecting 10X easier and more compelling for both cryptonatives and the traditional art market. And we need to empower the next generation of onchain apps that will elevate cryptoart into a $100B+ market.
These are hard, multifaceted challenges, and we can’t overcome them alone. To accomplish this, we propose Rare: an Ethereum L2 designed specifically for the onchain art market.
Critical challenges
High costs and barriers to entry
Since 2018, over $1.9M has been paid in ETH gas fees on SuperRare alone. These fees are a burden to users, causing friction and limiting participation in the onchain art market. Lowering these costs is essential to our mission of making digital art accessible (and fun!) to a broader audience.
Incentive misalignment
The core promise of crypto is that users should own and benefit from the networks they use. Control and value should be in the hands of the community, not corporations with different agendas. Many platforms fail to embody this ethos. We see an opportunity to create a network that truly aligns with these values.
Media preservation and storage
Storage of media associated with NFTs is a complex topic that many platforms ignore. However, in order to bring the world’s most valuable art onchain, we must ensure robust, decentralized, and reliable storage solutions that safeguard the longevity and integrity of digital artworks.
Fragmented provenance
The NFT landscape has evolved dramatically, with numerous new platforms and marketplaces emerging in the past few years. While this proliferation offers creators many options, it has also resulted in a fragmented ecosystem that is challenging to navigate, because different identities are often used on various platforms and chains. We need a decentralized, cross-chain registry for web3 creators, collectors, assets, and provenance.
Rare: complete infrastructure for the next-generation art market
Core features
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Low fees: 10x lower transaction costs compared to Ethereum L1
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High speed: Fast, efficient transactions powered
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Regenerative art economy: Overseen by the nonprofit RareDAO Foundation, Rare’s sequencer fees will go to the community
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Modular scaling: Keep high value assets on L1 while auctioning them on L2 with faster and cheaper transactions
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Decentralized storage: Allocation of sequencer fees to subsidize IPFS and Filecoin for resilient and decentralized storage
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Canonical creator registry: A unified registry for creators with a .rare name service, to solve issues of identities and provenance fragmented across platforms
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Royalty registry: Supported on SuperRare since day 1, royalties are not the industry standard they should be. Rare will support the open source royalty registry and make integration simple for devs
Technical Details
Economic Model
- Revenue goes to creators & builders: Sequencer fees generated by Rare, like the fees on SuperRare, will go to the community treasury
- RARE utility & distribution: RARE is used to power onchain transactions
- Staking rewards: rewards for users securing the network & running sequencers
- Curator rewards: Additional rewards for active tastemakers via curation staking
Does Ethereum need another L2?
It’s been inspiring to see Ethereum’s scaling solutions mature. Analytics site L2 Beat enumerates diverse projects focused on everything from gaming, to memecoins, to DeFi, to generalized rollups like Base. So, why do we need an L2 chain for art?
First, we’ve always believed that art deserves its own dedicated space. The importance of this focus is the reason art galleries don’t also sell video games, and why SuperRare has succeeded in the traditional art market.
Second, as the digital art market expands, so will its unique challenges. A network specifically focused on art, with a dedicated grants treasury, governance, and culture, will be better equipped to address these issues than a general-purpose blockchain. Just as NFT platforms have become more specialized, we think vertical-specific L2s and L3s will play a crucial role in the future.
Lastly, we share a vision of a multi-chain future, and Rare will be part of this ecosystem designed to support diverse economies. This positions the cryptoart community to leverage interoperability and shared security, ensuring that Rare can scale effectively and remain at the forefront of the digital art revolution.
Tl;dr
Rare represents a crucial opportunity to grow digital art collecting from a niche success to a massive global market by reducing costs, empowering developers, and doubling down on our belief that value should flow directly to the community.
What do you think? Please drop comments and feedback below!